Job Details

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Pennsylvania State University
  • Position Number: 2993093
  • Location: University Park, PA
  • Position Type: Public Relations, Marketing and Communications

Director of Marketing and Fan Experience

Penn State Intercollegiate Athletics, a Division I and Big Ten Conference Institution, is seeking a Director of Marketing and Fan Experience that will create, plan and implement the marketing plans and fan experience for Women's Basketball and additional sport responsibilities as assigned. This position will serve as a secondary marketing contact for Football. This position will work closely with Intercollegiate Athletics departments and colleagues including women's basketball team administration and operations, ticketing sales and services, sponsorship sales, strategic communications, event and venue management, creative services, and spirit squads. This position oversees a staff member and reports to the Assistant Athletics Director for Marketing and Fan Experience.

Primary responsibilities will include:
  • Direct supervision, brand building and implementation of branding, advertising, promotion, sales support, event planning, and customer experience for assigned areas
  • Manage and oversee marketing budgets assigned to each area
  • Create and coordinate the annual marketing calendar and deadlines to ensure revenue and enrollment targets
  • Advance department use of research and technology
  • Maintain key vendor relationships

Experience in revenue enhancement, brand management, advertising, promotional event planning, budget oversight within collegiate athletics, professional athletics or other high-volume entertainment industry preferred.

This position will be filled at a level 3 or level 4 depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's Degree or higher plus 4 years of related experience, or an equivalent combination of education and experience for a level 3. Additional experience and/or education and competencies are required for higher level jobs.

This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

Apply online at

CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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